Those folks at GoDaddy crack me up. As advertised, this is sort of like selling "First Amendment" protection. When you create a new work, you earn a copyright in it. It's automatic. No fancy logos required. I guess that's why GoDaddy is trying to keep its customers from talking to someone who knows better: "Saves you the time, hassle and expense of an attorney's assistance." Sigh.
I don't mean to suggest that it's unreasonable to apply for a copyright registration on a particular work. It's not. But the Copyright Office provides all the information you need to do that. GoDaddy makes it sound as though the only way you have copyright protection is if you file for a registration. That's not the case, and the advertising for this new service strikes me as overly simplistic, if not outright deceptive.
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GoDaddy Selling Copyright Protection
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