The more I think about .TRAVEL, the more I think it would make a very interesting business case study...probably for what not to do at launch. This is a domain that really could have benefited by the domainer community. Had they allowed entrepreneurial registrants to come in and build aggregation/portal businesses on various .travel names, they could have built out the TLD quickly. There's a fair amount of money to be made on travel-related affiliate marketing, and the PPC value of travel is reasonably high also. Domainers would have had a powerful incentive to build travel-related businesses around generic .travel names. Certified, authenticated travel businesses were never going to be the first-movers in this TLD (a fact clear only in hindsight, perhaps), yet the typical first-movers with the knowledge and capital to build it out were excluded from participation.
If I were Tralliance, I'd call the last few years the longest sunrise period for a new TLD launch in history, and I'd petition ICANN to allow me to open up TRAVEL to anyone who wants to operate a travel Internet-based service.
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A .TRAVEL Business Case Study
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Re: A .TRAVEL Business Case Study
Amen to that! dot travel isn't viable as a public resource and noone remembers dot travel so the brandability and direct navigation isn't there. Whomever owns travel.com is getting their traffic. The Travel.com guys should sell domains off their root and would become more successful. IMHO.
Shane Re: A .TRAVEL Business Case Study
As a representative of Tralliance and .travel, I wanted to personally clarify some of our most recent changes.
As many of you know, Tralliance is celebrating a new beginning for .travel. In late December, new policy changes were put into place, and purchases and use of .travel domain names have increased significantly. The new policies are based on use (something that no other domain requires). As of 12/21/07, all .travel domain name holders must ensure that content relevant to their specific domain names be on their website within 60 days of purchase. In addition to the policy changes, recent news is sparking excitement. Earlier this month, our parent company theglobe.com announced that it intends to sell Tralliance Corporation to a privately held company, The Registry Management Co. This sale is intended to take place in the second quarter of 2008. You may ask, how does this affect the current Tralliance team and the future of the .travel domain? The intended sale will not result in changes to management, policies, or to Tralliance's relationship with the TTPC. We will continue to manage and promote the .travel domain name. Under the new structure, Tralliance will operate more efficiently and cost savings generated from the transaction will allow us to allocate more dollars to the promotion of the domain. You can begin to see this shift in promotion with our participation at industry shows: TIA in Washington D.C., ITB in Berlin, and Le Map Monde in Paris. In addition, you will see an increased presence in trade publications, newsletters, and advertsing. We look forward to witnessing the continued success of .travel. Heidi Siefkas-Cassemiro Re: A .TRAVEL Business Case Study
FYI, the sale is to a private company owned by Michael Egan, who controls theglobe.com, so it's just a paper shuffle. Part of the deal is that one of Egan's other companies will buy 25,000 domains, although they don't explain how he plans to comply with the rule that all .travel domains have to have .travel content unless he's going to point them all at the same squat page.
More info on my blog http://weblog.johnlevine.com/ICANN/traveldrain.html Re: A .TRAVEL Business Case Study
Actually, under the new rules, in practice anyone can buy .travel domains. They OK'ed me on behalf of my three page plane ticket web site in 45 minutes, then a salesman emailed me trying to get me to buy as many domains as possible.
A quick look at .aero makes it clear why .travel was doomed, and if in retrospect the best it could have been was a nest of PPC squats, why bother? Mortgage Industry......
by
DavianI
on Tue 10 Mar 2009 02:03 AM PDT | Profile | Permanent Link
You may not know folksy North Carolina consumer advocate Martin Eakes, but he sure has rattled the lending industry. A recent article by Dean Starkman came out in ardent defense of Martin Eakes, head of the Center for Responsible Lending, citing all the good work the organization is doing to curb subprime lending and all predatory lending practices. While this would be admirable if all things were equal, the Center for Responsible Lending campaigned in favor of the mortgage industry increasing loans to high risk borrowers, which naturally came with terms that weren’t as good as normal loans…in other words, subprime! It seems that someone, namely Dean Starkman forgot to look into that little chapter of the CRL’s history.
Re: A .TRAVEL Business Case Study
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