Yesterday Jay Westerdal wrote that Google was planning to kill domain tasting by cutting off any ads flowing to domains registered less than five days. TechCrunch picked up the article and commented here. Call me deeply skeptical. Google cutting off the ad revenue from tasting won't change anything because it doesn't address the underlying reason people taste domains in the first place. Few people taste domains for the incidental revenue earned during the taste period. You taste a domain name to see if it has traffic. If it has enough traffic to justify a $6.50 registration, you register it. If you're uncertain about the traffic, you might taste the name again and again to get a larger sample size. If the name doesn't have traffic, you let it drop. Domainers may monetize their temporary registrations as a way to gain some extra revenue, but that extra revenue is just a nice bonus; it's not the primary reason anyone tastes a name.