Whatever you may have thought about Tralliance before, you can now add "bad business people" to the list of adjectives. According to the Washington Post, Tralliance's Ron Andruff says that the amount of money the company would make from ads served by its search.travel service would be "miniscule." If Tralliance can't make big bucks off wildcard PPC in a newbie TLD, it doesn't deserve the delegation.

Here's the disconnect: the CEO of Tralliance's parent, TheGlobe.com, says that .TRAVEL is receiving "millions" of errors each day. Tralliance's CEO says that the company would make only a "miniscule" amount of money off of these "millions" of potential wildcard hits. You only need to know a little bit about pay-per-click revenue to know that you don't make a "miniscule" amount of money from "millions" of page views each day.

Rather than dissemble to the point that they look like fools, why don't the bright folks behind Tralliance simply come clean and admit the truth? Millions of dollars in advertising revenue can be realized by implementing a wildcard service, and you believe that no technical reason exists to prevent it. That's the debate we should have, but first Tralliance has to stop the spinning.  There's nothing wrong with making money. The questions are whether the wildcard service presents technical issues or impairs the general user experience.