Kevin Murphy, on his Texturbation weblog, describes the eNom “long-tail” idea as "arguably what would have been conceived if [Sitefinder] and [the Waiting List Service] had ever had unprotected sex in a hotel room in a developing-world country after an ICANN party. The bastard son of Site Finder." I have to admit, the eNom idea confuses the heck out of me. I need someone to talk me through it ....veeerrrry sloooowly.

And Kevin has the scoop on why Google became a domain name registrar.