Marketwatch: "Go Daddy Group Inc., an Internet-domain registration company infamous for its risqué television ads, has hired Lehman Brothers to manage an initial stock offering, according to three people familiar with the firm's plans."

Motley Fool: "Go Daddy has been able to carve out an edgy marketing campaign but it is still, ultimately, working in a cutthroat commodity business. Let's just hope that if the company does in fact go public that it's not just an exit strategy, but rather an approach to fund expansion into more lucrative areas."