MarkMonitor White Paper on the .EU Landrush: "With more than a million new .eu domains expected by the end of this year, .eu is expected to be the most important new domain extension since .com....During the Sunrise phases, the demand for .eu exceeded that of all previous TLD releases at launch, and it is now expected to become the second largest domain extension behind .com. In fact, some experts are projecting that ultimately 60% of .com domains will be registered in the .eu space."