Chutzpah: "Addressing a new risk facing
trademark owners, EnCirca, Inc. today unveiled a
defensive registration service for trademark owners for the .pro domain.
Called EnCirca ProParking, the new service allows owners to register their
trademarks for a low annual fee to safeguard against cyber squatters.
EnCirca's program was created to protect trademark owners and builds upon
rapidly growing interest in the .pro domain."
So having single-handedly created the "risk," the company now offers
the solution too? It's like Microsoft offering a suite of security
software. Tom, I'm astounded. What are you doing?
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Chutzpah, Defined
Comments
Re: Chutzpah, Defined
by
Tom Barrett
on Mon 21 Mar 2005 12:27 PM PST | Profile | Permanent Link
Bret,
I disagree we created this "risk". Rather, we were the first to discover its existence. Our pricing promotion may have created greater potential for abuse to occur in the domain. But the risk has always been there. We had clients registering second level domains long before we offered the ProForwarding service. Just as a small fraction of these are interested in adult names, so too a small fraction will go after trademarked names. Some of these, such as coined words, are easy to spot. Others, such as dictionary words, are not. Keep in mind, there is nothing proprietary about our service. In fact, you do not even need to be a registrar to provide the same service. By highlighting this risk now, we think it will help prevent potential problems in the future. Regards, Tom Trackbacks
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