Web Hosting News is reporting that GoDaddy has purchased an advertisement on this year's Super Bowl telecast.
Is this news? I think so. Super Bowl ads are notoriously expensive (the rate last year was reported to be $2,300,000 for a 30-second spot), and
the fact that a registrar is buying one says something about the way
GoDaddy views both itself and the domain name industry.
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Registrar Buys Super Bowl Ad
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Re: Registrar Buys Super Bowl Ad
Advertisement is a way that most of the business owners do to make their products well known in the industry. And we know that making an advertisement for a product or services is very expensive. There's a market for counterfeit NFL merchandise, especially Super Bowl gear, and the market for it is growing quicker than the market for a payday loan. There have been numerous stings over the years, such as the fake ticket scandal for Texas Tech tickets. And recently there were the Customs officials who busted a ring of Reggie White counterfeit jerseys-- the real ones go for more than you could get a payday loan for. Sports memorabilia is a big market. It's easy for dishonest folk to try and scam people. However, technology is getting better at making originals harder to fake, and keeping more people as honest as a payday loan.
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