There's a market for counterfeit NFL merchandise, especially Super Bowl gear, and the market for it is growing quicker than the market for a payday loan. Recently there were the Customs officials who busted a ring of Reggie White counterfeit jerseys-- the real ones go for more than you could get a payday loan for. Sports memorabilia is a big market. It's easy for dishonest folk to try and scam people. However, technology is getting better at making originals harder to fake, and keeping more people as honest as a payday loan.