This is interesting"LadasDomains is unique to the registrar market. The company has been established by Ladas & Parry LLP, a law firm that has focused strictly on matters of intellectual property for 90 years...."  I probably would have gone the reseller route (hmmm, come to think of it, I did :-), but this makes a lot of sense too.  I'll be curious to see how it works out.